Auto-Message Vinted Favourites

Automatically message buyers who favourite your items with personalised, brand-specific offers to turn interest into sales on Vinted and more.

When someone favourites your item, it's a strong signal of intent. But without action from you, that buying intent quickly fades. ControlResell lets you automatically send a personalised message to every buyer who favourites one of your items, turning interest into actual sales.

How does it work?

1. A buyer favourites your item on Vinted, eBay, etc.
2. ControlResell detects the favourite automatically
3. A personalised message is sent to the buyer directly on the platform
4. The message is identifiable in your centralised inbox with a small ControlResell logo (just like on WhatsApp, you can see when the message was sent and when it arrived)

The case system: personalisation that converts

The principle is simple: the more personalised your message, the better it converts.

Default case

A default case applies to all your items. It's your safety net: even without any specific configuration, every favourite still gets a message.

Specific cases by brand or category

This is where it gets powerful. You create specific cases to tailor your message by brand, category, account or platform.

A concrete comparison:

• Generic message: "Thanks for favouriting my item, feel free to ask if you have any questions" — it works, but it's average
• Personalised Ralph Lauren message: "On Ralph Lauren items, I'm happy to offer 20% off" — far more likely to get a reply, far more conversions

Other examples:

• Levi's: a message and an offer tailored to the brand
• Gucci: a different tone, a different offer

Send a message, an offer, or both

For each case, you choose exactly what you send:

• A message on its own: to start the conversation
• An offer on its own: to go straight to a discounted price
• A message plus an offer: the most effective combo for maximising conversions

Sequence your messages

You're not limited to a single send. You can chain messages with delays in between:

1. First message: sent immediately when the item is favourited
2. Wait X hours (e.g. 6 hours)
3. Second message: a follow-up with a more aggressive offer or a different tone

This sequence helps you maximise your chances of converting without being intrusive.

Tracking in your inbox

Every message sent to favourites lands in your centralised inbox. Each automatic message is identifiable by the small ControlResell logo. Just like on WhatsApp, you can see:

• When the message left ControlResell
• When the message arrived on the platform (Vinted, eBay, etc.)

If the buyer replies, the conversation continues as normal in your inbox.

Plan quotas

Results

Auto-messages to favourites are one of the most effective features in ControlResell. By combining brand-level personalisation, targeted offers and message sequencing, you turn passive buying intent into an active sale. Automatic follow-ups (triggered when a buyer goes quiet after a few days) typically recover another 5-10% of additional sales on top.

To set up messages to favourites and all the other automatic flows, head to the full guide: Automatic messaging.