Automated Messaging for Vinted Sellers

Auto-negotiate, AI replies to buyer questions, and triggered message flows to boost your Vinted and resale sales around the clock.

Automated messaging bundles everything ControlResell does on your behalf to communicate with your buyers. Three complementary systems run non-stop: automated negotiation, the AI agent that answers buyer questions, and automated message flows triggered by events (favourites, offers, follow-ups and more).

Automated negotiation

When a buyer makes an offer on one of your listings, ControlResell negotiates for you using the rules you've set.

Case-based system

Negotiation is configured in Settings > Preferences. The idea: you create cases with different rules depending on the item.

A few real-world examples:

• Default case (all items): negotiation margin of -30%
• Case for the Carhartt brand: only -10%, because -30% on Carhartt is simply too much
• Case for the eBay account "L'IS Store": negotiate at -20%

The system always applies the most specific case. You can combine criteria (brand, category, account, platform) to fine-tune your negotiation margins.

Available settings

For each case, you configure:

• Negotiation margin: the maximum discount percentage you're willing to accept
• Rounding: so the prices offered come out as clean round numbers
• Number of negotiation rounds: instead of going straight to your lowest price, the system negotiates progressively. With 2 rounds, for instance, it first offers a mid-point price, then your final price. That makes the back-and-forth feel more natural and credible.

AI agent -- Answering buyer questions

The AI agent automatically replies to every buyer question: availability, authenticity, size, condition, measurements and so on.

Case-based system (again)

As with negotiation, you configure cases to adapt the replies to the context:

• Use a different tone on Vestiaire Collective than on Vinted (more formal wording)
• Speak differently for a specific brand
• Category-specific answers: for straight-leg jeans, "the measurements are always in the photos"; for T-shirts, "I don't provide measurements"

How to set up questions and answers

You add questions and their answers as you go:

1. Define a question: for example "Is the item still available?" or "Is the item authentic?"
2. Provide several example answers: the AI uses them as inspiration to write its own natural reply
3. The AI understands variations: no need for the exact wording. If you set up "is it still available?", the AI will also recognise "is it still for sale?", "still in stock?" and so on.

The idea is to add questions over time. Whenever a new question starts coming up often, you add it to your configuration.

When the AI can't reply

If the AI doesn't have what it needs to answer a question (too specific, not yet configured), it sends you a push notification on your phone so you can reply manually. You never lose a sale because a question went unanswered.

Automated message flows

Flows are pre-written messages (not AI-generated) that go out automatically in reaction to events.

Messages to favouriters

When someone adds an item to their favourites, ControlResell automatically sends a message. The case-based system applies here too: a default case for all items, plus specific cases by brand or category.

You can send a message, an offer, or both. And, crucially, you can chain messages together: send a first message, wait 6 hours, then send a second one.

Personalising by brand maximises conversion:

• Ralph Lauren: "On Ralph Lauren pieces, I'm happy to offer a 20% discount"
• Levi's: a message tailored to the brand
• Gucci: a different tone and offer

The more personalised the message, the better it converts. A generic "Thanks for favouriting my item" does work, but a message that mentions the brand and makes a targeted offer delivers far better results.

For a deeper dive into messages to favouriters, see the dedicated page: Messages to favouriters.

Other triggers

• Low offer: when someone makes an offer that's too low, send an automatic counter-offer
• Acceptable offer: when the offer is within your threshold, accept it or send a confirmation message
• Buyer goes silent: automatic follow-up after a delay (e.g. 2 days). A simple "Are you still interested? Happy to answer any questions" can recover 5 to 10% more sales

Quotas by plan

Setting it up

1. Go to Settings > Preferences
2. Configure each system separately: negotiation, AI agent, message flows
3. Create your cases (default plus specific ones by brand, category, account, platform)
4. Set your margins, messages and delays
5. Switch it on -- the system takes over 24/7

The automations run continuously on our servers. A buyer messages you at 3am? The system reacts instantly.